amanté

Harman Kaur
Feb 13, 2017
4 min read

Before starting with this post I really want to put some light on a very sensitive topic. I was invited to the launch of the Amanté store in Chandigarh. We were supposed to post a creative which was provided by the PR team itself. What I witnessed was when I met people after the event, I could hear their giggles and whispers asking each other questions like "how could she post such a picture openly?" or "dude, she went to a lingerie store and shared it on her social media. Such a b*tch." I'm not even kidding. I could hear it all. And guess what? People at my university did pretty much the same.

I don't understand why people are so narrow-minded. Always remember you are what you make of yourself. Lingerie is a part of every woman's life and not a sexually-oriented business. People need to understand this. We live in a world where people make assumptions about us women strictly by the clothes we wear and the purses we carry. Lingerie can and SHOULD be about more than just sex; and although it helps in being visual eye-candy for someone else, lingerie should be something that women buy and wear for themselves that makes them look and feel as good as they deserve. For once, stop criticizing whatever you see.

I believe in lingerie as a means for empowerment—not just for you, but for women everywhere. This is our paradigm shift.

Amanté

A few days ago I got a call from a lovely person named Aanchel and she invited me to the launch of Amanté store at the Elante mall, Chandigarh. I was gratified to attend the store launch accompanied by fellow bloggers. To top it all, Disha Patani was there to launch the store! The Paparazzi, goodies, vouchers and meeting all the lovely people was indeed the best!

About amanté:

Launched exclusively in India in October 2007, amanté is an international intimate wear brand, adding confidence, glamour and sensuality to every modern Asian woman’s wardrobe. Amanté is a part of MAS Brands which is a subsidiary of MAS Holdings, South Asia’s largest supplier of niche market intimate wear, the brand embodies 25 years of excellence held by the conglomerate in lingerie manufacturing. Their fully integrated supply chain and design offices in New York, London & Hong Kong offers a premium product set to the latest international trends and styling.

What is the Exclusive brand store about?

This is amanté’s seventh exclusive brand store in India and 1st in Chandigarh. It is also their biggest store in India! I’m extremely excited about this launch!
amanté has redefined intimate wear with the multiple categories it offers in this store – lingerie, activewear, nightwear, and fashionable swim wear in a range of silhouettes.
Besides offering an extensive collection of premium intimate wear and exclusive capsule collections the highlights of the store include comfortable fitting zones, spacious changing rooms, and plush interiors for leisurely shopping. There are fit experts who will measure you & guide you for your perfect fitting lingerie.

Collections:

amanté’s latest launch is it’s Valentine’s range “one True Love” , celebrates the spirit of true love. Colours move beyond traditional reds and are teased instead into shades of pink & blue. Light-weight, smooth microfiber and teasing soft dot mesh makes a flirtatious combo.
The evening wear fashion range “Aura” is a mix of stylish and trendy lingerie, offered in a mix of “Must-Have” silhouettes from the essential T-shirt Bra to the everyday Padded Non-wired Bras. With a blend of lace and exciting prints, the colors range from the essential core shades to bright and stylish combinations.
My other personal indulgence is the exciting new range of workout bras amanté’ launched recently. With popping colors and mesh , stretch and moisture absorbent fabric, these sports bra are great fit for all kinds of workouts, from low to high impact !

Express yourself with amanté this Valentine’s Day

What better day to feel the power of love than on Valentine’s Day!

To make this day special, amanté, India’s intimate wear destination is all set to introduce you to their Valentine’s Day special collection.

This glamorous collection will see the presence of motifs in the form of floral prints, lace, polka dots, bows and net trims incorporated beautifully to give every woman a perfect flawless look.

Moving away from the traditional reds, amanté will be setting a new trend this season with intricate details and embroidery in pinks, maroons, blues and purples. The lines have been designed with soft dot mesh and lightweight microfiber to provide the best comfort and feel giving you the perfect fit.

To add more passion to a woman’s wardrobe, amanté will also be introducing its SWEET ALLURE collection this romantic season. Sweet Allure is a beautiful composition of contrast straps and peek-a-boo detailing that will add romance to every woman’s wardrobe.

Collection will include push up bras, demi bras, bikini briefs, thongs and baby doll dresses. Price starts at Rs 695/- onwards.

So indulge yourself with amanté’s Valentine Collection and pamper yourself with the best.

amanté is present in Delhi, Mumbai, Bangalore, Jaipur, Lucknow and Chandigarh and online at https://in.amantelingerie.com/